Bridgestone’s new brand tagline “Solutions for your journey” signals the company's evolution from a leading tire and rubber company to a global leader in Sustainable Mobility and Advanced Solutions.

Bridgestone’s founder Shojiro Ishibashi endeavored to create a company dedicated to "serving society with superior quality." Our mission and values ensure world-class customer service and inspire us to be an outstanding corporate citizen in the communities in which we live and work.

To help ensure a healthy environment for future generations to enjoy, we continually work toward a sustainable society with our customers, partners and communities.

Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation.

This Code of Conduct was developed with Bridgestone’s Mission, Our Way to Serve and the company’s other foundational documents in mind and is intended to provide practical guidance for handling many ethical issues.