Mission and Values

Bridgestone's founder Shojiro Ishibashi endeavored to create a company dedicated to "serving society with superior quality." This is what we strive for every day.

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TECHNOLOGY LEADERSHIP

Bridgestone is a world leader in developing innovative tire technologies. Our continuing investment in research and development has resulted in game-changing new products, like fuel-efficient tires with that enhance fuel economy and safety innovations like our next-generation run-flat tires.

QUALITY PRODUCTS

Bridgestone manufactures world-class tires for nearly every kind of vehicle. In addition, Bridgestone is also recognized internationally for producing a variety of other products, including building and industrial materials, natural rubber, and industrial fibers and textiles.

COMMUNITY INVOLVEMENT

Bridgestone is committed to being a good corporate citizen. Since the first day coming to Vietnam, Bridgestone has continually executed creative programs to grow the community and contribute to a safe and modern transportation system.

THE BRIDGESTONE ESSENCE

The Bridgestone Essence, our corporate philosophy, guides us to build not just better products, but better communities:

ο   “Seijitsu-Kyocho” [Integrity and Teamwork]

Seijitsu-Kyocho is about adhering to principles of good faith as you carry out your work, in the way you treat others, and as you participate in and engage with society. It is about producing positive outcomes by respecting a diversity of skills, values, experiences, genders, and races and fostering teamwork.

ο   “Shinshu-Dokuso” [Creative Pioneering]

Shinshu-Dokuso is about envisioning the future and proactively challenging ourselves to identify and develop innovations that will further benefit society and respond to customer needs - from the customer’s point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for new and beneficial products through our own unique methods.

ο   “Genbutsu-Genba” [Decision-Making Based on Verified, On-Site Observations]

Genbutsu-Genba is about taking the time to go on-site and personally verify the facts, then using those observations to make informed decisions. It is about not being satisfied with the current situation, and making informed decisions that will lead us ever closer to ideal products and solutions.

ο   “Jukuryo-Danko” [Decisive Action after Thorough Planning]

Jukuryo-Danko is about investigating all options and the full range of possibilities, giving careful thought as to how to execute the decided course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action is determined, it is about moving forward with a sense of urgency.