News & Media Centre

Ho Chi Minh city - Following the kick-off event success in Gia Lai province, the “Bridgestone Tire Safety” campaign continued to be held at B-Select Yen Phong, No 112/2 1A Highway, Thanh Xuan Ward, District 12 (nearby Nga Tu Ga). During three days from 8th to 10th July, the event welcomed over 100 cars, nearly 200 customers and checked around 500 tires.

Bridgestone Vietnam also officially inaugurated B-Select Yen Phong in Hochiminh city. This is the first B-Select in the Southern region applying the latest Bridgestone Group’s global standards, raising the bar of customer experience to a new level, offering premium venue, convenient services and transparent price. 

Mr. Truong Hoang Minh - Bridgestone Vietnam Sales & Marketing Head said: “During 5 years of operating in Vietnam, we have continuously offered more added values to customers. ‘Bridgestone Tire Safety’ was once again our effort to keep customers’ cars always in perfect condition, confidence behind the wheels and the joy for their whole family in any journey, up to our corporate philosophy ‘Your journey, Our passion’. In the future, this event will take place at all B-Select of Bridgestone Vietnam across the country”.

At the event, more than 100 cars were provided a thorough car care process at four service stations of Bridgestone and the top brands in the automotive segment Idemitsu, Bosch and 3M.

At the Bridgestone’s service station, B-Select Yen Phong technicians checked over 500 tires, including spare tires. The cuts, cracks, the depth of tire tread and tire pressure were also pointed out and consulted in order to help keep tire durability, fuel and operating saving. Besides, all the cars were diagnosed and aligned wheels by the state-of-the-art equipment. Tire information such as run-flat, anti-noise tire, compact car tire, sport style tire, originals, price, warranty period, etc., were also consulted with details.

All the cars were then dedicatedly serviced at the service stations of Idemitsu, Bosch and 3M.

Bridgestone also donated 10 bicycles for unfortunate children at Thanh Xuan Ward, 12 District as summer gifts, ready for their upcoming semester at school.

B-Select Yen Phong – Raising the bar in customer experience 

This event also marked a new development milestone when B-Shop Yen Phong was officially upgraded to become the B-Select under Bridgestone’s standard.

Being the first B-Shop of Bridgestone in Ho Chi Minh city with 16-year experience, Yen Phong had changed step-by-step to meet the stringent standards in terms of service and equipment to become the most professional, modern and premium tire care service center in the market.

Mr. Nguyen Bao Phong - B-Select Yen Phong General Director shared: “With over 16-year experience in the tire industry, we know that customers need more besides tire service. Therefore, besides quality tires, transparent price, we focus on their purchasing experience by investing in lounge room, which is fully equipped with facilities, comfortable and relaxing as their living room. We want to exceed customer expectation.”

B-Select Yen Phong lounge offers free wifi, air conditioning, free bottled water along with premium furniture and transparent windows so customers can keep track of throughout the car care process. Customers can enjoy Bridgestone’s official channel for further information about Bridgestone and other entertainment programs.

Besides tire service, B-Select Yen Phong is also one-stop service like oil, battery changing, interior and exterior cleaning. In addition, customers will get more special promotions from Bridgestone and its partners as well. 

B-Select is a concept store that was first introduced in Australia in 2006 and is now a well-established retail model running successfully in several countries in the Asia Pacific region including New Zealand, India, Singapore, Malaysia, South Korea, Vietnam... This is the strategic movement of the world leading tire manufacturer to offer global standard services approachable to each customer.

“Bridgestone Tire Safety” will continue taking place in Tay Ninh province from 26 to 28 August at B-Select Thai Phung, 210 Pham Hung Street, Long Thoi Hamlet, Long Thanh Ward, Hoa Thanh District, Tay Ninh province. Customers can get tickets by ordering via hotline 0965.404.148 or access Ticket fare is at 200,000 VND with the service and gift package up to 2 million VND.

Representatives of Bridgestone Vietnam and B-select Yen Phong in the cutting ribbon moment


Mr. Hiroyuki Saito deliver the Bridgestone B-select Cetificate to Mr. Nguyen Bao Phong


Representatives of Bridgestone Vietnam and B-select Yen Phong together with the technical experts are ready for Bridgestone Tire Safety event

Cozy and friendly waiting room at B-select Yen Phong brings new experiments to customers while waiting for their car services

Bridgestone and Bosch, 3M, Idemitsu take care for 100 cars during the 3-day-event

Bridgestone techincal expert is consulting to customers

The money collected from the event Bridgestone Tire Safety are donated to give bicycles to the poor children in the area

About Bridgestone Corporation

Bridgestone Tire Sales Vietnam is a company belonging to Bridgestone Corporation Japan, the world’s biggest rubber and tire producing company. Products from Bridgestone have been purchased in more than 150 nations and regions all over the world.