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Contrary to the image of the dusty garages and lack of technical standards, Bridgestone premium passenger car tire care service center (B-Select) is an international standard model offering modern and professional service. Customers can rest assured that their cars will get comprehensive care, at the same time utilize the waiting time in the comfortable lounge to work with free wifi, drinks or enjoy exciting entertainment program of Bridgestone TV channel, tailored for the whole family.

On the occasion of B-Select Thanh Phat opening, Bridgestone held “Bridgestone Tire Safety” event for the second time in Ho Chi Minh city at 48 Ly Thai To street, district 3. More than 200 customers experienced new method of tire care of Bridgestone.

Taking place from 8 to 10 October 2016, the event already serviced for 100 cars. All the technicians of B-Select Thanh Phat carried out tire check, aligned steering wheel by Hunter alignment machine - the most advanced one in the tire industry, consulted how to choose and use tires properly. In addition, all cars were also changed engine oil, checked the battery, cleaned interior and exterior, checked and deleted e-errors by three partners of Bridgestone including Idemitsu, Bosch and 3M.

Not only experiencing the high standard car care service, when leaving, the customers also received a gift set including high quality Bridgestone umbrella and t-shirt, Bosch raincoat and traveling bag, a bottle of Idemitsu engine oil and 3M interior protection set. The total value of service and gift package is up to more than 2 million VND.

Since the start, "Bridgestone Tire Safety" is considered one of the profound social activities of Bridgestone global Group. Besides providing new and modern tire care services, it also equipped customers with proper car care knowledge to ensure safety on road and to implement the mission "Serving Society with Superior Quality".

B-Select Thanh Phat – a new style car care center

B-Select Thanh Phat meets the Bridgestone latest standards and goes far beyond customer expectations. The tire care center has a comfortable lounge equipped with air-condition and amenity like a living room. With facilities such as wifi, drinks and Bridgestone broadcast channel, Thanh Phat inspires customers in a sophisticating atmosphere during the waiting time for cars to be serviced. This is the great effort of Bridgestone to create a new style of car care for Vietnamese customers.

The difference between Thanh Phat and other car care shops on Ly Thai To road is the most advanced tire aligment machine. Among hundred of tire shops, B-Select Thanh Phat stands out not only by the dealer of the largest tire company in Vietnam as well as in the world, but by global standards which only be possesed by B-Select.

Mr. Tuan Anh, Kia K3 owner and one of the first customers participating in the event shared: "It’s worth taking care of car tire early today. I just had my car checked by technicians then came to the lounge and enjoyed the comfort with air condition, television entertainment. Besides, the technicians consulted me how to take care of tires properly. I’m definitely satisfied with the process and atmosphere of this dealer." Tuan Anh also said he would choose this center to care for his vehicle regularly.

Over 20-year experience in the tire industry, Mr. Nguyen Bao Phong – B-Select Thanh Phat CEO used to be a tire technician, hence, he deeply understands the tire market as well as customer needs. 

He decided to cooperate with Bridgestone to offer customers the premium products and services of the Japan brand. Together with Bridgestone and his own experience, he successfully built up B-Select Thanh Phat which is known for professional customer service, at the same time stays updated with the advanced technology to match with younger customer group. Besides Thanh Phat, he also owns B-Select Yen Phong located on the National Highway 1A, district 12, Ho Chi Minh city.

"Bridgestone Tire Safety" will be held at B-Select Thai Phuong in Hanoi, B1-2 Viet Hung street, Viet Hung ward, Long Bien district, Ha Noi on 18 to 20 November. Tickets are directly purchased at hotline 0965.404.148 or at The fee is at 200,000d/ticket with total value up to 2 mil Vietnam dong. Home delivery. 

B-Select Thanh Phat is offering the full car care service in Ho Chi Minh city

B-Select Thanh Phat waiting lounge offers free wifi, drinking water and Bridgestone Broadcast programs, make you feel at home

Representatives from Bridgestone Vietnam and B-Select Thanh Phat cut the ribbon in the open ceremony. Thanh Phat is a well-know tire service center in HCMC

Mr. Hiroyuki Saito- Managing Director Bridgestone Vietnam delivered the certificate of B-Select global standard to Mr. Nguyen Bao Phong- B-Select Thanh Phat owne

Technicians from B-Select Thanh Phat and 3 partners Idemitsu, 3M and Bosch take care of 100 cars in the “Bridgestone Tyre Safety” campaign

At events of Bridgestone, there are gifts for the underprivilaged children, as a part of company’s commitment to give back to society

Car owners will also receive a gift packpage of premium T-shirt and umbrellla from Bridgestone, travel bag from Bosch, interior care product from 3M and lubricant bottle from Idemitsu

After the event, the car owners understand the importance of the complete car check for their safety

About Bridgestone Corporation

Bridgestone Tire Sales Vietnam is a company belonging to Bridgestone Corporation Japan, the world’s biggest rubber and tire producing company. Products from Bridgestone have been purchased in more than 150 nations and regions all over the world