News & Media Centre

HCMC – 11th August, 2015 – Bridgestone Vietnam held the “Vision of the Future” workshop from 6th – 8th August 2015 in Nha Trang. The Workshop was attended by Bridgestone Vietnam’s entire network of B-Select and B-Shop tire service centers. On top of discussing a wide-range of topics from operations to the market landscape, the Workshop enabled Bridgestone to establish good and long-term relations with its distribution channel partners, to build a stronger Bridgestone in the Vietnam market.

The Workshop emphasized the importance of Bridgestone’s distribution channels, as well as the B-Select & B-Shop system in marketing and augmenting the Bridgestone brand in Vietnam. Most importantly, the Workshop enabled Bridgestone Vietnam to align its goals, vision and strategy with its retail network – the key point of contact with customers.

Bridgestone’s appointed Business Strategy Consultant, Ms. Nguyen Viet Nu, also shared useful information and proposed solutions to address the challenges currently faced by the stores. She enabled the participants to recognize the key points for improving the customer experience and service provider processes.

The interactive Workshop generated much discussion from the enthusiastic participants, and the sharing helped connect all members of the B-Select and B-Shop family. Moreover, it was an opportunity for Bridgestone to affirm its mission of "Serving Society with Superior Quality".

Some images at the workshop


General Director of Bridgestone Vietnam – Mr. Hiroyuki Saito had an opening speech at the seminar Representative of Coordination Committee – Ms. Duong An Giang presented the objectives and significance of the Workshop


Representative of Bridgestone Viet Nam – Mr Vo Duy Tan shared about the market trends in the future Bridgestone’s appointed Business Strategy Consultant - Ms. Nguyen Viet Nu, also shared useful information.


All of participants excitingly joined the discussion and presentation


Participants shared feelings when joining in Workshop Bridgestone and participants took pictures together at Workshop

About Bridgestone Corporation:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nation and territories around the world.