News & Media Centre

HCMC, 19th June 2015 - Following the success of Vietnam’s first-ever “Drive in Style” campaign, Bridgestone Vietnam continues to offer a wide range of new and interesting automotive experiences to its customers.

Today, more than 250 customers will participate in the two-day BMW Driving Experience 2015, held from 12th to 14th June 2015, to gain hands-on experience with Bridgestone’s newly launched TURANZA GR-100 tire.   

“The confidence to challenge all limits” 

By simulating the most dangerous real-world driving situations, Driving Experience 2015 is engineered to push the car, driver and tires to their limits in a safe and controlled environment.  

As the only point of contact between the vehicle and the road, tires experience a huge amount of stress when the car makes sudden and rapid movements, or is braked hard at high speeds (80 – 100 km/h). To handle this stress repeatedly, while consistently offering reliable performance and safety, Bridgestone’s TURANZA GR100 tires are built under stringent specifications.   

As a testament to the superior quality of their products, Bridgestone has been selected as a partner for the Driving Experience 2015.  

Mr. Nguyen Dang Thao, Sales and Marketing Director of BMW Euro Auto said: “A safe and reliable tire is an integral part of BMW cars’ superior handling. Bridgestone’s Turanza GR-100 contributes to harmonizing the car’s power and control, instilling confidence for sporty driving, while retaining the luxury and comfort of a premium car.”  

 “A comfortable ride promotes physical and mental health”  

For most premium cars, while their soundproofing capabilities can be impressive, it is typically set at a default level in production, and is often costly and difficult to improve. Often, the culprit that affects ride comfort and  noise is car-ground interference, with tires translating the vibrations from the road surface into the vehicle cabin.  

To improve soundproofing, while providing the most comfortable ride possible, Bridgestone set out to create specialized tires that enable the driver to be “Feeling as comfortable as being in the first-class cabin on all routes”. This aspiration has led to the development of the TURANZA GR-100, which enables drivers to enjoy both ride comfort and silence.  

 Mr. Hiroyuki Saito, General Director of Bridgestone Vietnam shared: “For many customers who spend hours commuting daily, cars are like their second homes. What they really need is a quiet space and comfortable driving experience, so as to renew their physical and mental health after a long and stressful day. Bridgestone’s TURANZA GR-100 is our solution to this problem, by bringing first-class luxury, while providing an exciting driving experience to all car owners.” 

  Totally eradicate noise with TURANZA GR-100  

TURANZA GR-100 integrates a wide range of technology breakthroughs from Bridgestone. The tire’s sidewall design helps reduce horizontal vibration when the car is on an uneven surface, while the silent AC block features a rounded 3D design which assists in reducing noise transferred into the car cabin. In addition, 3D Helmholtz resonance technology helps the tire disperse wind pressure before it becomes noise. The square shoulder design ensures a flatter contact surface, minimizing irregular wear for complete confidence on the road.  

Mr. Tran Khai Hoang – a guest who experienced the BMW X6 at the event said: “My criteria when choosing a premium car is all about the power and breakthrough of the vehicle. However, I also want my car to be safe and comfortable, so that I can have a better driving experience. Moreover, my car has to be suitable for the road conditions and weather in Vietnam. TURANZA GR-100, which I had chance to experience today, has satisfied all these criteria.”  

The TURANZA GR-100 will be used on all 22 BMW and MINI models at the Driving Experience 2015. Premium cars with TURANZA GR-100 tires have demonstrated unbelievable ride comfort while moving at high speeds, and even during sudden maneuvers. In addition, the TURANZA GR-100 tires have an extremely short braking distance, even on wet and slippery surfaces. In drift performance racing, the TURANZA GR-100 tire set has also shown high wear resistance and durability.  

The manner of driving 

Mr. Hiroyuki Saito also shared: “Besides high-quality tires, the driver’s awareness also affect the car’s ability to operate smoothly. Drivers sometimes need to know how to harmonize their own sports driving feel for the ride comfort of their passengers.”

“In addition, the benefit from the ability to control the car smoothly will contribute to self-confidence and a dignified driving manner,” Mr. Saito added, “This is an important factor in the creation of a civic-minded and well-mannered driving style.” 

In addition, this event is a chance for the participants to apply knowledge obtained from the previous Bridgestone event “Drive in Style”, held in April 2015. Through interactive games and the lively experiences related by actor Kim Ly, participants can turn this knowledge into good driving habits through daily practice.  

Bridgestone continues as a partner at the next BMW Driving Experience event, will be held at Vinhomes Riverside, Long Bien, Hanoi, from 19th to 22th June 2015.

About Bridgestone Corporation:  

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nation and territories around the world.