The oil crisis in 1970s resulted in the decline of revenue of Firestone; people start to tighten the purse strings. Besides, more and more people had interest in Japanese and European cars. 

At that time, in Japan, Bridgestone Corporation was developing significantly. The more the number of American customers went up, the more the demand of using tires went up too. Bridgestone’s business strategy was expanding the American market.

Bridgestone Corporation purchased Firestone in 1988 for $2.6 billion, transforming the companies’ combined operations into the world’s largest tire and Rubber Company. 

After that, Bridgestone applied the $1.5 billion reconstruction campaign for Firestone in 3 years. Bridgestone provided modern tire technology, handed over manufacturing technology…  After 3 years, Bridgestone decreased the Firestone’s low-quality products, expanded the Bridgestone tires production in many countries, improved the quality of Firestone products… Until now, not only developing Bridgestone products, Bridgestone Corporation always improve the quality of Firestone tires. Bridgestone tires or Firestone tires, both are the products of Bridgestone Corporation, affected the business philosophy of the Bridgestone’s founder – Shojiro Ishibashi, and be the whole of Bridgestone Corporation’s exertion to bring the most qualified tires for customers.

Firestone’s logo and mark

Firestone passenger tires & light van radial at Vietnam market

Firestone truck and bus tires at Vietnam market

Về Bridgestone Việt Nam

Công ty TNHH Kinh Doanh Lốp Xe Bridgestone Việt Nam là một công ty thuộc tập đoàn Bridgestone Nhật Bản, Công ty sản xuất Cao Su và Lốp Xe lớn nhất thế giới. Các sản phẩm của Bridgestone được bán đến hơn 150 quốc gia và khu vực trên thế giới.