Committed to nonstop mobility and innovation that keeps people and the world moving ahead.


Bridgestone Vietnam has inaugurated the new passenger tire care service center Premium B-Select in Buon Ma Thuot City, Daklak. This is the 4th Premium B-Select of Bridgestone in Vietnam

DAKLAK (04 June 2022) — Today, Bridgestone Tire Sales Vietnam LLC (Bridgestone Vietnam) has held an opening ceremony to launch the new passenger tire care service center Premium B-Select Tin Nghia at 1 Pham Hung Street, Tan An Ward, Buon Ma Thuot City, Daklak.

This is the 4th Premium B-Select of Bridgestone in Vietnam, and its first Premium B-Select in Central Highlands of Vietnam. In Vietnam, Bridgestone will continue to expand its family channel as it strives to achieve the commitments for “Extention: Committed to nonstop mobility and innovation that keeps people and the world moving ahead”[1]

Bridgestone continues to upgrade the standard of passenger tire and car care services

With the 4th Premium B-Select in Vietnam, Bridgestone is committed to continuing to raise the standard of passenger tire and car care, following the three aspects of standards, which are customer experience, modern equipment, and professional service.

The Premium B-Select model is Bridgestone Vietnam's way of bringing a standardized car care experience to users. Compared to B-Select or B-Shop, a Premium B-Select store excels with its ample space, first-class facilities, and modern waiting lounge for customers.

Mr. Naoki Inutsuka, General Director of Bridgestone Việt Nam and Mr Nguyen Quang Vinh, Managing Director of Tin Nghia at the Opening Ceremony

The event attracts more than 300 guests, including representatives of Bridgestone Vietnam, Tin Nghia, and local officials of Daklak

Attending the opening ceremony of Premium B-Select Tin Nghia, Mr. Naoki Inutsuka, General Director of Bridgestone Vietnam, shared, "The model of Premium B-Select was first launched in Vietnam in 2020 in Hanoi. In the last two years, despite the struggle with Covid-19 pandemics, we have put efforts to expand this new model in Vietnam. The opening of Premium B-Select in Daklak is a meaningful milestone for Bridgestone, the company that has committed to the extension1 of mobility life for future generations. To serve Vietnam society through superior quality, not only tire product but also service, Bridgestone will expand the premium service network nationwide."

Mr. Inutsuka introduces about Bridgestone Group in the Ceremony

As a long-term partner of Bridgestone, Tin Nghia Services and Transportation Limited Company does not only has the Premium B-Select at 1 Pham Hùng. Tin Nghia also has long established a B-Select at 203-205 Le Thanh Tong, Buon Ma Thuot, Daklak and Fleetpoint at 1 Dong Khoi, Buon Ma Thuot, Daklak.

Founded on 16 April 2004, Tin Nghia has 20 years of experience in supplying tire products and tire-related and car care services in Buon Ma Thuot, Daklak. In his speech at the Premium B-Select Tin Nghia, Nguyen Quang Vinh, Managing Director of Tin Nghia said, "Tin Nghia won the trust of customers by bringing them the most quality tire and best promotion. We also have the advantages of top-notch equipment and dedicated and experienced technical and customer service staff. With the long-formed connection and support of Bridgestone, we believe Tin Nghia can continue to bring the best products and services to our customers."

An overview of Premium B-Select Tin Nghia

Not only a partner of Bridgestone to contribute customer values to society, but Tin Nghia was also working with Bridgestone on CSR projects. In 2019, Tin Nghia joined Bridgestone's bridge-building project and supported the building of the Ea Le Bridge in Ea Sup, Daklak, helping more than 275 students to safely go to school.

"Car Care Day" wins the hearts of customers

At the ceremony event of Premium B-Select, Bridgestone also co-hosts the Car Care Day with the partners Brenntag-Nam Giang, officially appointed by ExxonMobil Lubricant to distribute Mobil oil for the Vietnam market, and Würth Vietnam. The event has the attendance of Mr. Nguyen Hoang Khanh, Managing Director of Würth Vietnam, and Mr. Nguyen Le Manh Chi, Key Account Manager for Mobil in Vietnam.

On the "Car Care Day", Bridgestone Vietnam cooperates with Tin Nghia, Brenntag-NPP, and Würth Vietnam to give comprehensive consultation and bring services to customers, including tire pressure, tread depth, sidewall, valve system check, wheel alignment, and dynamic balance…. Besides, customers can experience other car-related services, such as exterior and interior care, cleaning services for air conditioning system, fuel injector and combustion chamber, and replacement for oil, car battery, coolant…

The Technical Department of Bridgestone Vietnam gives training to staff at Premium B-Select Tin Nghia

In the incoming time of 2022., Bridgestone continues to open more B-Select and Premium B-Select in Vietnam, expanding the family channel and continuing the journey to upgrade customer experience in Vietnam.

For further information, please contact:

Ms. Dang Thanh Hang – Brand Communication Leader


Tel: +84 901 880 813

About Bridgestone Tire Sales Vietnam LLC.

Bridgestone is a global leader in tires and rubber and is building on its expertise to provide solutions for safe and sustainable mobility.

In Vietnam, Bridgestone Tire Sales Vietnam LLC. (BSTVN) is a leading tire brand in Vietnam's automotive industry. Together with Bridgestone Tire Manufacturing Vietnam LLC., (BTMV), Bridgestone provides an extensive range of quality tires for passenger cars and commercial vehicles in Vietnam. With a rich history spanning over 90 years, Bridgestone Corporation is committed to being "Dan-Totsu" in all aspects of its business, and to working closely with its partners to deliver social value and customer value.

Staying committed to “Serving society with superior quality”, Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.


[1] The Bridgestone Group newly established its corporate commitment, the “Bridgestone E8 Commitment” to realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through Bridgestone-like “purpose“ and “process“, together with employees, society, its partners and customers to realize a sustainable society.