Learn what tire rolling resistance is, how low rolling resistance tires can increase the fuel efficiency of your vehicle, and the eco-friendly tires we offer.

The U.S. government estimates that transportation costs equal about 12.9% of the typical household's income. So, how can you stretch your money when it comes to your car's tires?

Some truck tyres are optimised to provide good off-road traction, while some are designed for smooth on-road handling and others offer a balance between the two. Which truck tyre is right for you?

As tires are used, the tread gradually becomes shallower, impacting overall tire performance. But tires don't all wear the same; here's what you should know about what causes tire wear.

Your car's tires are a vital part of any journey, and making sure they're in top shape before you hit the road is even more important than making sure the right playlist is ready to blast out of the car's speakers.

Though they first appeared in the mid-1980s, run flat tires are now more popular and technologically advanced than ever before. Take a look at the technology behind these game-changing tires.

For drivers who want versatile performance year-round, all season tires are made out of rubber composite compounds that are formulated to perform well under a wide range of weather and temperature conditions.

Many consider road salt an effective method for preventing weather-related collisions. However, road salt also causes vehicle parts to rust. So, what's the final word - is using salt to deice roads a good or bad thing?

See how Bridgestone fuel efficient tires can help save you money at the pump, give you more kilometers per liter and offer a comfortable ride while reducing carbon emissions.

Knowing the ins and outs of buying tires can be overwhelming, so we've put together a practical tire buying guide to give you the information you need to make an educated and confident decision.

As with just about everything on your car, paying attention and being proactive to your tires are the keys to a successful trip. Here are a few tips for avoiding trouble on the road ahead.

Bridgestone's revolutionary airless tire technology features a unique spoke structure designed to support the weight of a vehicle, effectively eliminating the need to periodically refill the tires with air.

At Bridgestone, we've always been in the fast lane when it comes to innovation. Today, we're still leading the pack, with the introduction of Run-Flat Technology, the first full line of run-flat tyres - tyres that keep you moving, even after a puncture.